We all know how a person reaches your website – they open a search engine, type a few words in the search box, and scroll down the results page. On this results page, search engines display relevant websites that they think would be able to help the user best. There are several criteria by which they judge which websites are relevant, and one of them is the presence of keywords in a website’s content. The process in which a search engine uses to determine which results are shown is called seo.
What are keywords?
Keywords are a short string of words that the user types in the search box. When these words are present in your content, search engines will recognize your website as helpful and rank it higher on the results page. Hence, it is essential to find out what keywords your target audience might be using so that you can inject them into the content.
How exactly do you do keyword research?
The process of keyword research is quite similar for everyone – regardless if you are already an expert web developer or still a novice. To help you understand it better, let’s break down the process into simple steps:
Step 1: List down all the possible phrases that your target audience might key in the search box.
The first step entails exceptional brainstorming. You can start with general terms that describe what your content is about, then make it more specific as you go along. For example, if you’re working on a website that sells coffee mugs, you should have a list that looks like this:
Coffee mugs for adults
Large coffee mugs
Large ceramic coffee mugs
Stylish coffee mugs
But of course, your list needs to be a whole lot longer. When you’ve ran out of possible keywords, you can replace a few words with their synonyms to expand your list. In the case of the coffee mug business, you can include the following:
Mugs for hot beverages
Huge coffee mugs
Drinking cup for coffee
You can also use tools that will help you generate keywords. Some of the best tools include Ahrefs Keyword Explorer, UberSuggest, and KeywordShitter. They are all very user friendly, so you can easily figure out how to use them during your first time. When you have finally listed as many as you can, it’s time to filter the list.
Step 2: Manually filter the list.
Remember that you have to inject these words into your content. But, you cannot possibly include every single one of them, otherwise you will end up with a nonsensical article. Hence, you have to narrow down the list.
The first thing that you have to do is to remove duplicates. Then, remove items on your list that don’t make sense. When you’re done, it’s time to start using your tools that will identify the search volume.
Step 3: Identify search volume.
Search volume means the number of searches that occur for that particular keyword in a certain time frame. Google Keyword Planner and Ahrefs are the best tools for this. Refer to the information generated by your tools and remove keywords that have very small search volumes from the list. Then, it’s time to check keyword difficulty.
Step 4: Check keyword difficulty.
Keyword difficulty gauges how hard it would be to rank high for that specific keyword. You probably have a lot of competition that have been present online for years. Experts recommend to stick with low difficulty keywords so that you have a better chance of ranking high on the results page. Weed out high difficulty keywords, and you’ll be left with a more refined list.
Step 5: Incorporate the keywords into your content.
Ideally, you should have about 5 to 10 keywords left to use. It should be a mixture of general search terms and long-tailed keywords. Remember not to overuse them when writing your articles. The search engine can sense keyword spamming and tag your website as not reliable.
What do you do after keyword research?
As already mentioned in step 5, you can start incorporating the keyword onto your content. You can use the same set on as many articles as you like. But, we highly recommend for you to re-evaluate them after a few months. Check search volume and keyword difficulty again. Some things may have changed and a different set of keywords might already be needed to rank higher up on that results page.