Author Archives: Jacob

  • 0

How to Conduct Keyword Research for SEO

We all know how a person reaches your website – they open a search engine, type a few words in the search box, and scroll down the results page. On this results page, search engines display relevant websites that they think would be able to help the user best. There are several criteria by which they judge which websites are relevant, and one of them is the presence of keywords in a website’s content. The process in which a search engine uses to determine which results are shown is called seo.

What are keywords?

Keywords are a short string of words that the user types in the search box. When these words are present in your content, search engines will recognize your website as helpful and rank it higher on the results page. Hence, it is essential to find out what keywords your target audience might be using so that you can inject them into the content.

How exactly do you do keyword research?

The process of keyword research is quite similar for everyone – regardless if you are already an expert web developer or still a novice. To help you understand it better, let’s break down the process into simple steps:

Step 1: List down all the possible phrases that your target audience might key in the search box.

The first step entails exceptional brainstorming. You can start with general terms that describe what your content is about, then make it more specific as you go along. For example, if you’re working on a website that sells coffee mugs, you should have a list that looks like this:

Coffee mugs

Coffee mugs for adults

Large coffee mugs

Large ceramic coffee mugs

Stylish coffee mugs

But of course, your list needs to be a whole lot longer. When you’ve ran out of possible keywords, you can replace a few words with their synonyms to expand your list. In the case of the coffee mug business, you can include the following:

Mugs for hot beverages

Huge coffee mugs

Drinking cup for coffee

You can also use tools that will help you generate keywords. Some of the best tools include Ahrefs Keyword Explorer, UberSuggest, and KeywordShitter. They are all very user friendly, so you can easily figure out how to use them during your first time. When you have finally listed as many as you can, it’s time to filter the list.

Step 2: Manually filter the list.

Remember that you have to inject these words into your content. But, you cannot possibly include every single one of them, otherwise you will end up with a nonsensical article. Hence, you have to narrow down the list.

The first thing that you have to do is to remove duplicates. Then, remove items on your list that don’t make sense. When you’re done, it’s time to start using your tools that will identify the search volume.

Step 3: Identify search volume.

Search volume means the number of searches that occur for that particular keyword in a certain time frame. Google Keyword Planner and Ahrefs are the best tools for this. Refer to the information generated by your tools and remove keywords that have very small search volumes from the list. Then, it’s time to check keyword difficulty.

Step 4: Check keyword difficulty.

Keyword difficulty gauges how hard it would be to rank high for that specific keyword. You probably have a lot of competition that have been present online for years. Experts recommend to stick with low difficulty keywords so that you have a better chance of ranking high on the results page. Weed out high difficulty keywords, and you’ll be left with a more refined list.

Step 5: Incorporate the keywords into your content.

Ideally, you should have about 5 to 10 keywords left to use. It should be a mixture of general search terms and long-tailed keywords. Remember not to overuse them when writing your articles. The search engine can sense keyword spamming and tag your website as not reliable.

What do you do after keyword research?

As already mentioned in step 5, you can start incorporating the keyword onto your content. You can use the same set on as many articles as you like. But, we highly recommend for you to re-evaluate them after a few months. Check search volume and keyword difficulty again. Some things may have changed and a different set of keywords might already be needed to rank higher up on that results page.


  • 0
seo trends

Top SEO Trends in 2017

When we post anything on our blogs or websites, we anticipate the comments, likes, and shares to flood in. Whatever website or blog we are managing, increasing traffic will always be a major concern. It might seem like a huge problem, but guess what? It’s 2017 and the current trends for SEOs show undeniably great promise. Website owners must be aware with these advances on search engine optimization to improve their rankings on different search engines such as Google, Bing and Yahoo. It is important to note that what works well three years ago might not do well as much for the upcoming years. So here’s a brief list of the latest SEO trends this year that could help your site knock down the giants of web leaderboards.

seo trends

  • Accelerated Mobile Pages (AMP)

Whether we like it or not, our mobile phones have become a true necessity for communication and browsing. Mobile web is continuously being improved and one effective step in its development is Accelerated Mobile Pages or AMPs. AMPs allow webmasters to customize webpages that immediately load on mobile devices. This protocol will increase loading up to four times faster and decrease data usage of up to eight times less. Google has now started to prioritize AMPs and you, as a webmaster, should too! No one loves to wait for their pages to load as if it will take forever!

  • RankBrain

It’s indeed like our brains – intelligent, but artificial. RankBrain is Google’s machine-learning, artificial intelligence system that aids in processing search results. It is basically a part of the algorithm involved in Google’s overall search process. Machine-learning systems have been employed and continuously improved today. Particularly, RankBrain understands and interprets searches that people make to display pages that contain inexact but relevant content to the exact searched words. How useful is that? With this feature, Google can know exactly what you’re looking for and can even suggest ones that they’re sure will be pretty helpful!

  • Snippets and Rich Answers

Not all of us would search “ways to unclog the drain”. Some would rather search queries such as “how to unclog a drain” or “what can I do to unclog a kitchen drain”. We all think differently, but luckily, these highly evolved search engines could understand our diversity. Rich answers are Google’s attempt to answer a query without having to open a certain website. These answers come from sites which Google thinks has the most relevant answer to a query. This makes your site or blog look reliable and authentic! Always still keep in mind – content is the master.

  • Voice Search

According to a recent study, 55% of teenagers and 56% of adults utilize voice search daily. Google Voice Search, Cortana and Siri might be familiar to most of us especially these youngsters. Not that we’re developing a generation of lazy kids, but voice search really makes the work to be done less tedious. Voice search queries are most of the time constructed in what, who, where, how and why questions. This 2017, webmasters should focus on publishing contents that directly answer those types of questions. It’s the main goal of customers anyway – to get the clear, straight to the point and best answers they could! Oh and this year, voice search is not just about voice recognition but also about voice understanding. Let’s all look out for this!

  • Rise of Video Content

Written contents are unquestionably still the main thing. Today, a lot of new video platforms such as Snapchat and Periscope are on trend! It is hard to calculate when exactly but videos are definitely the next content type to watch out for. Instructional videos, webinars, and vlogs are definitely everywhere. Videos are visually appealing and may precisely present your desired content in an interesting yet informative manner. Who knows? No one initially predicted voice searches could even be possible!

video content

Given all these hot trends for 2017, the perfect formula to increase a site’s viewer traffic would be a combination of good SEO strategies, quality (interesting, relevant, useful, and complete) content, and best promotional techniques. For webmasters, awareness of these SEO trends is really a must. It will help you skyrocket in the lists of searches! Always be updated because these trends are dynamic and will always dictate the pace of the site you’re running!


  • 0

Why Cheap SEO Is Actually COSTING You More Money

We know you are asking, why should you pay upwards of $1500-$4000 per month for SEO services when there are agencies out there that will give you social bookmarks, blog commenting, PR9 links, or even a “complete seo package” for $300 or sometimes even less?

Let me ask you, if you had a brand new BMW would you just hand your keys to anybody or would you choose the most experienced and capable driver? You are not going to hand your keys to a sixteen year old who just got their license-you are going to hand them to somebody who has been driving for a while and has a proven track record of not getting into accidents.

So why would you hand the keys to your business to the sixteen year old with a brand new license versus the experienced driver?

This is what is happening when you sign yourself up for cheap SEO services. As a business owner you have an understanding of markets-so take this understanding and bring it into the SEO world. There is a massive market for cheap SEO services in the small business niche and so businesses are creating agencies that can supply this.

The SEO business is very similar to the work out industry. You know how every few months the newest work out trend comes along and everyone jumps on that wagon? They promise that you can get a six pack using just this one piece of equipment and the marketing is right on point to make you believe it. Here is the problem: you can use this machine everyday six times a day but if you are eating junk food for breakfast, lunch, and dinner chances are those abs are not going to show up anytime soon.

The same goes for all of the cheap SEO services. SEO is multilayered-there is no one time fix that will throw you right on to the first spot of Google. It might sound like a great deal to pay $300 for 20,000 spam blog comments that will rank you but those comments will not make you or your business look good to customers or to Google.

Google penalizes domains that don’t play nice and you can even get yourself removed from the Google index. There is a risky SEO game being played by these companies that offer cheap service because there is is no regulation in the SEO industry. It is up to you as a customer to make the educated decision as to how you plan to rank and market your small business and who’s services you choose to use.

As a small business owner you do not want to start building your business on mud. You want to lay down the slab and have a solid foundation that you can continue to build on until you have a skyscraper. You can too easily get yourself into a $500 a month contract that lasts you a year providing you with services that won’t drive traffic and have absolutely no value. Twelve months down the line you will be wondering why you are exactly where you were when you started. After all, it’s better to spend $2,000 per month and receive a solid ROI versus paying $500 per month end getting no results or ROI at all.

You will find yourself at the very bottom of the SEO industry with a package that is not helping you rank or worse penalizing you. As a small business owner you do not want to be cheap or greedy. When you are just starting off you can not risk your reputation by allowing someone to spam other blogs with your domain.

Essentially, you can try to cut corners and waste your time and your money in a twelve month contract that has you optimized exactly as you were when you started or you can come to us and get it done right the first time.

So what do you get in return for your money? Here is an extremely summarized list:

  • On page SEO
  • Off page SEO
  • Content marketing
  • Conversion optimization
  • Site Audit
  • Outreach

We look at SEO as a total strategy that involves a foundation, content marketing, and outreach. You can not build a house on mud nor can you be successful in the search engines without first setting down some slabs. These are the “natural” and manual ways of SEO that work. On page SEO alone takes planning and time and that is where you will see the largest difference between companies like us and cheap alternatives like Fiverr. We have the time and we understand the importance of SEO strategies like on page SEO.

We focus on the metrics that matter such as traffic, sales, and customer inquiries-metrics that will put your site above the competitions.

What if you don’t want all of this stuff, what if you just want to rank in google?

Unfortunately you are going to need it. Like we mentioned before, the newest SEO trend of social bookmarking or PR9 links is not going to get you far. By implementing our strategies you will rank in Google.

Yes, it will take time. Content marketing, outreach, reverse engineering and targeted search engine queries do not happen overnight and you shouldn’t let somebody convince you that it can.

What can you do to improve your SEO?

Take a second and look at your business.

What have I done to make my website a linkable asset? What have I done for my industry? What have I changed? Would other websites want to link to mine?

You need content if you want to have SEO success. You need quality content if you want related and reputable websites to link your webpage. If you don’t have quality content and you are churning and burning through your customers you are going to hit a serious bump in the road in your future or you might have already hit it.

When creating your content focus on what matters to you as a business owner. How can you create content that will help you to get more leads everyday? How can you get thirty leads a month? How can my business make more sales?

Don’t let yourself get greedy. Don’t try to scale your business right off the bat and downgrade the quality of your content, the services you provide, or the services you are hiring to help you-deliver high quality services and content that make a difference to your clients and we can do the rest.

As a business owner you want traffic, sales, customer inquiries, and return on investment. Don’t let yourself be swayed by the cheap prices of crummy SEO services.

Keep your eye on the prize. While you focus on doing what you do best, satisfying your services,  we will do the backend work that gets you to the first page of Google without selling your soul to the devil of cheap SEO services.

For a more detailed list of the services that we provide click here [scarletseo.com]


  • 0

5 SEO Tips To Get You More Dental Patients

Okay so before we get into the 5 tips let’s clear something up. If you are reading this article you most likely are not getting the amount of leads you would like each month from your website. How do we know? Because if you were, you’d be up to your eyes with patients teeth to clean, and wouldn’t be spending your free time reading articles on how to get more dental patients through seo. So with that established, you now must fall into one of two categories. Either A, you’ve never done seo to your site or had an agency do seo for you, or B, you’ve had seo done in the past, but experienced little to no results. Now whichever category you fall into, I’m sure you have your doubts on the effectiveness of seo. and rightfully so considering the experience or lack their of you’ve had with it.

Unfortunately a lot of so called “seo experts” are running rampant among the internet marketing space. These “experts” in reality have no idea what they are doing, and are typically from foreign countries. These are the people that reach out to you and say, “I can rank you on page 1 of google for $100 a month”. And guess what happens? Right. Nothing. You get what you pay for. No results. And it’s because of experiences like this that a lot of local business owners have a bad taste in their mouth when it comes to seo. Which is a shame, because this causes these business owners to miss out on a ton of potential leads and growth for their business.

Now how do we know these “seo experts” exist and are the ones polluting the space? Well, have you ever received emails like this before? We have, almost daily. And we are a seo company for peets sake!

dental seo

dental marketing

Now we get bombarded with these type of mailings on a daily basis. And being a dentist (one of the best fields for local seo), I am almost certain that you do too! With spammy outreach like this, and promises of miracle results for next to no investment, how could anyone think seo is anything more than a wasted investment?

Getting To Know What SEO REALLY Is And What It Can Do For You

Don’t worry, your five seo tips that will help you get more patients are coming soon. But first, I wanted to give you a better idea of what seo really is, and what it can do for your business. Now I’m not going to get technical, as you are a dentist, you make money from keeping people’s teeth healthy, I don’t expect you to understand a bunch of technical jargon, nor do you need to. Let’s just jump into a live example.

For this example, we are going to be looking at dentists in the city of Philadelphia. None of the dentists in this city are our clients and that is why I chose it as an example so it would be an unbiased fresh look. Below is a picture of the search results in Google if you type in “Philadelphia dentist”.

dentist

As you can see from the photo phillydentistry.com or, Dr. Ken Cirka, have very good rankings for this search term. Dr. Ken shows up first inside of the google maps 3-pack, and his dental website shows up #2 in the search results just behind Yelp. And being that most people conducting a search for a dentist aren’t looking for a Yelp listing, but an actual dentist, Dr. Ken is going to be getting the majority of the clicks from this search.

So Dr. Ken has 2 spots on the top of the first page of google for his local search terms, big deal, right? Well it kind of is, and let’s get into why. Below is a picture showing the average search volume; or how many times a certain phrase is being typed into google each month, for “philadelphia dentist” and other related searches.

dental leads

So if you add up all of the searches, you get 3,420 searches per month. And keep in mind every single person typing this into google is ACTIVELY looking for a dentist in the Philadelphia area. What does this mean? Well, it means that these are the most targeted leads you can get. Now let’s put this into perspective with some math.

If you take the collective search volume and multiple that by .3 you get 1,026. Now we are using .3 because that will act as the “click through rate” or CTR for the top ranking website. According to google the top organic listing gets on average 30-40% of the clicks, so for this example, we will go with the bare minimum of 30%. (Also keep in mind this isn’t including calls from the map pack ranking) So now let’s take 1,026 and multiple that by .02 which comes out to 20.52, so rounding down, 20. The .02 represents the percentage of people who will land on the dental practice site and actually convert into a paying patient. A 2% conversion rate is VERY low by the way, considering all of these leads are red hot. So what does this mean, well, it means that if Dr. Ken is showing up as the top listing for all of these phrases; which he is for many if you go check, then he is getting an average of 20 new patients per month as the result of seo!

Now one last bit of math. If you take 20 and multiple that by let’s say $10,000, you get $200,000. What does this number mean? Well the 10,000 represents the average lifetime value of a dental patient, sourced from this article. So this would mean by that math, that every month, Dr. Ken is adding an average of $200,000 in revenue to his business over the span of his lifetime. Wild right? With these numbers, you can imagine why Dr. Ken is comfortable paying 5k-10k per month to an seo agency to achieve these results for him.

But I know what you’re thinking, “my office isn’t located in Philadelphia? and Philadelphia is very populated” And you’re right, Philadelphia is a big city. However I’d be willing to bet that whatever city you’re located in also has a bunch of potential patients searching for your services on google each month. Even if the volumes aren’t as high as Philadelphia, getting that traffic could cause monumental growth for your practice.

The 5 SEO Tips That Can Help Get You More Leads

Now that you have a true understanding of seo and what it can do for you, let’s get into those tips!

1. Improve your sites loading speed

Slow loading speed not only hurts your website’s seo, but it also hurts your conversion rates. If you were browsing online, and you clicked a website, and it took ages to load, what would you do? Exactly, what anyone else would do, back out and go to the next website. And that’s exactly what leads are doing on your site if it takes too long to load. Not to mention, slow loading speeds can directly impact your rankings within google negatively. You can check your websites loading speed with the Google Page Speed Test. (shown below)

ex-page-speed

Tips to improve page speed. (WordPress) If your site is not made with wordpress, you may need a developer to do these for you.

  • Shrink all image sizes (Install wp.smush plugin)
  • Browser caching (install wp super cache)

2. Have a contact form on the home page above the fold

Now this tip doesn’t really affect seo but more so effects conversion rates once people land on your site. Optimally, you want a contact form embedded in the upper fold (part of your site people see without scrolling down) of your site as soon as people land on it. See below for an example. This is an easy fix you can have your web developer do really quick.

contact-form

3. Optimize Your Sites Content For Geo Specific Keywords

This may seem obvious, but you want to be sure that the keywords you are trying to rank for are somewhere in the content on the page you are trying to rank. And make sure you include your location too, after all you only want patients that are within your vicinity and can travel to you.

4. Ensure your “NAP” is correct

NAP stands for “Name, Address, and Phone number”. For seo purposes, it is VERY crucial that your NAP matches up across your website, your citations, business listings, and pretty much anywhere that mentions your site. Why? Because if your NAP does not match exactly across all of these mediums, google will actually interpret them as separate businesses, which harshly impacts your seo. It especially hurts your chances of being shown in the map pack results.

5. Ensure you are on social media

Social media sites are some of the biggest most trustworthy sites in the eyes of google. It’s crucial that you have a presence on as many social media sites as possible. Social media profiles present the easy opportunity to give yourself a free backlink to your site. In case you don’t know, a back is a link from one website that points to your website. Backlinks are a major ranking factor within Google. But not only is social media great for the backlinks, but also for branding purposes. These days if you don’t have a good social media presence it almost looks suspect to people.

laptop-1704776_1920

Conclusion

So at this point you definitely can see the benefits of seo and how it can get you a lot more dental patients walking through the doors of your office. But now you’re probably thinking  “I see the potential, but I don’t have time to do this myself, nor do I honestly want to do this myself”. And luckily, you don’t have to. This is where the “seo experts” from the above emails come into play! Ha, ha. Okay, just kidding. On a serious note, this is where we come in. Our company specializes in seo for the healthcare sector, we’ve helped many dentists generate more leads for their businesses.

And now that you are more familiar with how seo works, and you’ve seen a live example of what benefits a solid seo campaign can provide a dentist office, the next step would be to see exactly what can be done for YOU and your practice. Now to move forward there is one of two options available. Firstly, you can click here to have a free video audit conducted of your website. In this video, we’d go over some issues with your site, briefly look into your main competitors, and also show you the potential for patient acquisition in your area by checking out search volumes. You can go here to have that made for you It’s completely free and will be delivered within 48 hours.

Click Here For A Free Video Audit Of Your Website

Now option 2 is for those who read this article, got excited, see the potential, and just want to bypass any other fluff and get a quote for an seo campaign. If this is you, you can go here to fill out our dentist discovery form, this will provide us all the necessary information we need to provide you with an accurate quote for services. You will receive the quote within 48 hours of filling out the form.

Click Here To Get A Quote For SEO Services


  • 0

Why WordPress is the Best CMS For SEO

WordPress – The Most Effective CMS For SEO

WordPress is the most effective CMS platform being used these days because of the fact that it is a flexible, open source, SEO friendly, responsive as well as user-friendly CMS (Content Management System) making it perfect for search engine marketing. WordPress has long been trusted by an incredible number of website users on the planet for creating their beautiful websites. With lots of WordPress programmers, users as well as supporters worldwide it has got an international community support. This particular open source application is obtainable free to be downloaded, installed and also utilized as your own.

wordpress

1. In accordance with WordPress.org, WordPress has been picked by more than 60 million individuals to power the place on the internet.

2. 48.20% of the overall populace of CMS users globally make use of WordPress to build up their sites. The information mentioned it here is according to the CMS Usage Statistics on 19th July 2015 at builtwith.com.

You may have been convinced to build up your brand-new or subsequent project on WordPress using these 2 instances. However, let me provide you with information on how WordPress is the best CMS for SEO in case you are still confused.

Firstly, it is probably the most effective user-friendly CMS ever. It’s the only and smartest choice to suit your needs if you are not much tech-savvy and have got less or no concept of coding. WordPress may also be used by the newbies and they can make a stylish website for just about any purpose.

One doesn’t require HTML or even PHP knowledge which he or she must use for other CMS platforms such as Drupal, Joomla and so on and, therefore, WordPress is simple to use. Different themes/templates are presented by WordPress with gorgeous designs that can be effortlessly customized and given the shape of your preference. Furthermore, it is possible to add different functions to your site by having a comfortable access to quite a few plug-ins as well as widgets.

best cms for seo

WordPress is reasonably priced and, therefore, it is the leading CMS platform. It is actually an open source system enabling you to make full use of it at no cost as we mentioned previously. There are 1000s of free WordPress themes as well as plug-ins developed by the keen and enthusiastic geeks. Moreover, you may do it all on your own and there is no requirement to employ programmers, designers or developers to create a site. Therefore, it is possible to save a great deal of money.

Because of its responsive feature, it is the best CMS for SEO. Nowadays, tablets, iPhones plus mobiles are actually favored by the majority of the web surfers to desktop computers or laptops. In case your website is responsive – showing your content properly on all types of gadgets, either with a large screen or a small screen, you will have a broader access to the audiences.

You will get maximum traffic to your website by making a great website content with the help of WordPress. It’s search engine optimized and, therefore, your site gets much better rank over search results driving a bigger audience to your site. This can help you eventually to change the website visitors to the clients and subscribers and set up a brand in this demanding market.

As a result, we can easily conclude that WordPress is the best CMS for SEO.


  • 0
seo vs ppc

SEO vs. PPC

Why SEO Is a Better Choice for Your Marketing Than PPC

Businesses new to internet marketing with a limited budget will eventually be faced with the difficult choice between search engine optimization (SEO) and a Pay Per Click (PPC) campaign. There are a variety of online companies providing both PPC and SEO packages so it can be difficult to know which is better. If you have a big enough budget then hiring someone to do SEO as well as run your PPC campaign is the most effective means of advertising but if you have to choose one or the other then selecting a top SEO service will almost always give you the best return on investment.

Most companies nowadays have some presence on the web, even if it’s just a home page. It’s pretty telling that the biggest companies have large, elaborate sites that are easy to find after a quick search using any search engine. Lots of business today is done on the internet, and it pays for companies to have a website, even if it’s not an e-commerce site and is purely for informational purposes.

PPC ADS

ppc ads

It doesn’t matter how beautiful, functional or informational your site is, however, if your potential customers are unable to find it when they’re searching. Generic keywords – for example, “shopping” – are more commonly typed into search engines than specific words such as the names of sites where customers could do their shopping. If your site is only displayed on the third or fourth page of results, your potential customers are obviously going to shop elsewhere; i.e., a site they will be able to find in a couple of seconds on the first page, perhaps even in the top couple of results.

There are a couple of methods you can use to get your website to be displayed in the first couple of results; the most popular of these methods are PPC and SEO. Each one has its advantages and disadvantages and the best one for you depends on your budget and the need for results.

PPC, or Pay Per Click, is where a company will bid for keywords so they will be displayed as a featured page at the top of the search engine rankings by default. Every time a user clicks on your link, you have to pay the search engine the agreed fee, with the idea being that you would gain more than the price of the click in business from the customer that clicks on the link. As you can imagine, there’s a large margin of error involved in PPC, and if you’re not experienced or skilled with it, you can end up costing your company a fortune without ever getting business from it.

SEO FACTORS

seo vs ppc

SEO stands for Search Engine Optimization. Again, it’s worth getting an experienced agency into work on your SEO, but unlike PPC, you just pay the company, without paying for the clicks on top of that. SEO involves slight tweaks of your site and the creation of backlinks to drive traffic to your site via the natural search results. By aiming your site towards certain keywords that your clientele is likely to find (again, an SEO agency will be able to research what these keywords are), you can ensure that you will remain high in the search engine rankings for a fraction of the cost of PPC.